Why join ASR

The strength of a large group with the closeness and responsiveness of a local SME.

B2B cleaning is a recurring, contract-based need that is barely affected by economic cycles. You still need to know how to sell it and run it. That is exactly what the ASR network puts at your disposal.

The B2B cleaning market

Growing outsourcing, stricter hygiene standards, multi-year contracts: a sector that keeps growing with no off-season.

€22bn

A growing market

Revenue of the French cleaning and hygiene sector in 2026.

600 000

A major sector

Jobs in a sector that supports hundreds of thousands of professionals across France.

9/10

A recognised need

Share of French people who believe cleaning staff deserve more recognition.

The strength of the network, in practice

More than 150 agencies sharing their methods, their multi-site clients and their purchasing terms.

Brand awareness A brand established since 2007, known to more than 3,000 business clients.

National listings Multi-site contracts signed at national level are rolled out by the network's agencies.

Key account tenders Head office prices and answers tenders with you when a contract is too big for one agency alone.

Purchasing centre Consumables, machinery and equipment at the network's negotiated prices.

Business tools Pricing, scheduling, quality monitoring, reporting: the tools are provided and maintained.

Marketing Website, sales materials, vehicle branding, ready-to-use local campaigns.

Alone or with ASR: the difference

The trade can be learned. What takes years is building the brand, the references and the processes that win contracts.

Topic

On your own

With ASR

Finding your first clients

Starting from scratch, with no references to show

A known brand, network references, business referrals

Pricing a contract

Learning by trial and error, fragile margins

A proven pricing method and tool, backed by head office

Bidding for key accounts

Tenders out of reach on your own

Bids backed by the national listings

Recruiting and training staff

Processes to invent

The network's recruitment templates, training and job sheets

Buying equipment

List prices

Negotiated terms from the purchasing centre

Staying up to date

Keeping track of regulations yourself

Regulatory updates and ongoing training

Support

Before opening, during the first 100 days, then for the whole life of your agency.

Before opening

We prepare you, then you open

Territory study, start-up plan, Qualiopi-certified initial training, choice of equipment and first hires.

Area study Initial training Business plan Launch kit

The first 100 days

In the field with you

Sales support at client meetings, sign-off on your first quotes, help setting up your schedules and quality standards.

Accompanied meetings Approved quotes Weekly follow-up

Life of the agency

A dedicated network coordinator

Regular check-ins, ongoing training, national conventions, peer support between franchisees and day-to-day admin support.

Dedicated coordinator Ongoing training Annual convention Admin support

You are never on your own

A named contact for every topic, from pricing a tender to running your staff payroll.

Network coordinator

Your single point of contact, who knows your territory and your figures.

Sales support

Help with pricing, tender responses, up-to-date sales pitches.

Admin support

Payroll, contracts, industry regulations, HR questions.

Franchisee community

An exchange group between agencies and the network's national conventions.

One question remains: is this project right for you?

See the profile and investment